GXS Press releases

GXS Bank wants customers to go “Yeah” with delightful banking experiences as they Save, Spend or Borrow

7

October

2024

GXS Press releases

SINGAPORE, 7 October 2024 – GXS Bank is reaffirming its commitment to bring better banking to customers through its new “Yeah” 360 campaign that is running across out-of-home, broadcast and digital platforms.

The new brand campaign comes at a time that reflects the Bank’s growth and emphasises the full suite of popular financial services for customers – whether customers are seeking to Save, Spend or Borrow.

Since its inception, GXS Bank has rapidly introduced new products and features to meet customer needs over the past two years.  

The Bank initially launched the GXS Savings Account for deposits in August 2022, followed by the introduction of its credit product, GXS FlexiLoan, in April 2023. In October 2023, GXS Debit Card was launched offering unlimited instant rewards. In May 2024, GXS FlexiLoan was enhanced with a new balance transfer feature that offers customers zero per cent interest with a one-time processing fee. In September this year, Boost Pocket was launched for GXS Savings Account customers, which combines the best features of a term deposit and the flexibility for which GXS Bank’s products are known. 

Today, GXS Bank is also launching another new product, GXS FlexiCard that is designed to meet the needs of underserved consumers including early jobbers, gig workers and entrepreneurs. This new credit card is Singapore’s first and only credit card that charges flat fees in lieu of interest for outstanding balances.

Mr Lian Ju Han, Chief Marketing Officer, GXS Bank, said, “When we first launched GXS Bank, we committed to make banking better for everyday consumers, and that is a promise we have upheld. We've seen how banking can be more than just a utility but an experience that brings delight by putting our customers first. Our goal is to create simple and seamless banking moments that are delightful 'yeah' moments, reinforcing our commitment to our win-win philosophy.”

GXS Bank believes that banking can be delightful 

Core in the creative campaign is a brand video named Yeah!, that follows three characters’ storylines of Save, Spend and Borrow:

  • Save: A scenario where a person is saving for an upcoming holiday and experiences the delightful moment of receiving interest credited on a daily basis and eventually going on the holiday
  • Spend: A scenario where a food delivery rider needs to upgrade her electric bicycle and helmet, and is delighted to be able to enjoy unlimited cashback for her purchases
  • Borrow: A scenario where a musician realises he needs to upgrade his equipment to complete his work and is impressed by how quickly he is able to get a cash boost to acquire new gear

As a digital bank owned by Grab and Singtel, the campaign also serves to inform customers on the benefits and rewards of being in the Grab and Singtel ecosystem. For example, during the campaign period, GXS Bank customers will enjoy 10 times more GrabRewards points instead of the current 1.2 times they currently enjoy. GXS Bank customers who sign up during this period will also enjoy $2 off Singtel Worldwide ReadyRoam plan. Visit gxs.com.sg for more details. 

GXS Bank’s “Yeah” campaign will run till the end of the year. The Bank worked with Distilleri on creatives, OMD on media planning, Epic Dialogue on social media campaign and TEAM LEWIS on corporate communications for the campaign. 

The GXS Bank app is available in Apple’s App Store and the Google Play Store.

For more information, visit www.gxs.com.sg

About GXS Bank 

GXS Bank is a digital bank with a relentless focus to make banking better for the everyday consumer and small business. This includes Singapore’s underserved individuals and businesses.  

The Bank aims to improve financial inclusion and to drive financial revolution for its customers through the secure and ethical use of technology and data. 

GXS Bank holds a banking licence issued by the Monetary Authority of Singapore.

It is owned by a consortium consisting of Grab Holdings Inc. – Southeast Asia’s leading super app, and Singtel – Asia’s leading communications technology group.

For media enquiries, please contact:

[email protected]